ARCADE APPEAL
Video games in art and fashion
by KOD Staff
In the 70s we were hooked on Pong – the first arcade game to reach mainstream popularity. Ever since, video game imagery has become a huge part of our visual world. Tetris blocks, the Mario brothers and Pac-man have escaped the confines of retro games and can now be found everywhere – from the runways to the galleries. Playful or iconic, video games are at the height of cutting-edge design.
Mario Brothers for Eli Schmidt, SS12
Kunihiko Morinaga, FW11
Cory Arcangel, 'Super Mario Clouds', 2003
Prada's FW12 campaign, inspired by video games
Michael Johansson, 'Self Contained' inspired by tetris, 2010
Ben Frost, 'Black Spy' inspired by Spy V Spy, 2013
Tim Tomkinson, 'Duck Hunter S. Thompson', 1988
Giles Deacon, SS09 inspired by Pacman
Soasig Chamaillard, 'Our Lady of the Mushroom Kingdom', 2012
Antoinette J Citizen, 'Landscape', 2008 - 2009
Invader, 'Big Red', 2009
Read our article: Are video games art?
