BEYOND THE MARLBORO MAN
Top photographers make advertising iconic
by KOD Staff
Designed to arouse our desire to possess, adverts not only sell products, but more abstract promises of modernity, optimism and perfection. Capitalism and creativity may seem an unlikely match but many ads are caught in a struggle between the drive to sell, and the creative drive to captivate. With top creative directors, photographers and models on their side, more brands are driving huge budgets towards lavish imagery – realizing the powerful influence a single image can hold over us.
Kate Moss by Inez van Lamsweerde for Agent Provocateur Bridal, 2008
Maurizio Cattelan for Kenzo, FW13
Oliviero Toscani for Benetton, 2011
Ryan McGinley for Levis, 2009
Wonderbra, 1994
Marlboro Cigarettes
Tom Ford, 2007
Puritan Sportswear, 1971
Calvin Klein Underwear, 1985
Tipalet Cigarettes, 1969
Guy Bourdin for Pierre Roland, 1983
