BEYOND THE MARLBORO MAN

BEYOND THE MARLBORO MAN

Top photographers make advertising iconic

by KOD Staff

Designed to arouse our desire to possess, adverts not only sell products, but more abstract promises of modernity, optimism and perfection. Capitalism and creativity may seem an unlikely match but many ads are caught in a struggle between the drive to sell, and the creative drive to captivate. With top creative directors, photographers and models on their side, more brands are driving huge budgets towards lavish imagery – realizing the powerful influence a single image can hold over us.  

Advertising_Kate Moss_photography_art_fashion_capitalism_article_kids of dada

Kate Moss by Inez van Lamsweerde for Agent Provocateur Bridal, 2008

Advertising_Kenzo_photography_art_fashion_capitalism_article_kids of dada

Maurizio Cattelan for Kenzo, FW13

Advertising_600_Benetton_Obama_kiss_photography_art_fashion_capitalism_article_kids of dada

Oliviero Toscani for Benetton, 2011

Advertising_600_Levis_McGinley_photography_art_fashion_capitalism_article_kids of dada

Ryan McGinley for Levis, 2009

Advertising_600_Wonderbra_photography_art_fashion_capitalism_article_kids of dada

Wonderbra, 1994

Advertising_600_Marlboro_photography_art_fashion_capitalism_article_kids of dada

Marlboro Cigarettes

Advertising_600_Tom Ford_photography_art_fashion_capitalism_article_kids of dada

Tom Ford, 2007

Advertising_600_Puritan_photography_art_fashion_capitalism_article_kids of dada

Puritan Sportswear, 1971

Advertising_600_Calvin_Klein_photography_art_fashion_capitalism_article_kids of dada

Calvin Klein Underwear, 1985

Advertising_600_Tipalet_vintage_photography_art_fashion_capitalism_article_kids of dada

Tipalet Cigarettes, 1969

Advertising_600_Bourdin_photography_art_fashion_capitalism_article_kids of dada

Guy Bourdin for Pierre Roland, 1983

Leave a comment

Please note: comments must be approved before they are published.

90'S GRUNGE WEIGHS IN ON FASHION

Smudged lipstick, lolita-esque nighties, & ripped stockings, ready to confuse & disturb

Chloe Mackey

Read more »
Share »

A SEXLESS SOCIETY IS HERE

Fashion rides the gender blending trend  

Maria Raposo

Read more »
Share »

THE HEDI SLIMANE EFFECT ON YVES SAINT LAURENT

How the designer remade the house of Yves Saint Laurent

Greg French

Read more »
Share »

NAN GOLDIN: THE BALLAD OF SEXUAL DEPENDENCY

The artist captures the essence of humanity and life on the edge

Ellie Howard

Read more »
Share »

SYNCHRODOGS: “I must be dreaming”

We speak to the photography duo about synchronicity & the power of dreams

Ellie Howard

Read more »
Share »

MEET THE ARTISTS CHINA CAN'T KEEP CONTAINED

Artists Sun Yuan & Peng Yu use dead babies & live animals in their creations to blur the lines of art & reality

Peter Yeung

Read more »
Share »

JOSEPH BEUYS: I LIKE AMERICA AND AMERICA LIKES ME

What we can learn from artist about race relations and how to heal a nation    

Peter Yeung

Read more »
Share »

THE COLLAGE RENAISSANCE

Contemporary collage is the new Pop Art collectors are buying into

Harriet Baker

Read more »
Share »

DAVID BOWIE PUSHED THE LIMITS OF MUSIC, ART & FASHION

Bowie was an artist and an explorer that embodied true individuality that our generation craves

Fiona Ma

Read more »
Share »

FASHION PHOTOGRAPHY GETS HYPER-REAL

From Erwin Blumenfeld to Nick Knight, fashion constructs fantastical images

Greg French

Read more »
Share »

90'S GRUNGE WEIGHS IN ON FASHION

Smudged lipstick, lolita-esque nighties, & ripped stockings, ready to confuse & disturb

Chloe Mackey

Read more »
Share »

A SEXLESS SOCIETY IS HERE

Fashion rides the gender blending trend  

Maria Raposo

Read more »
Share »

THE HEDI SLIMANE EFFECT ON YVES SAINT LAURENT

How the designer remade the house of Yves Saint Laurent

Greg French

Read more »
Share »

NAN GOLDIN: THE BALLAD OF SEXUAL DEPENDENCY

The artist captures the essence of humanity and life on the edge

Ellie Howard

Read more »
Share »

SYNCHRODOGS: “I must be dreaming”

We speak to the photography duo about synchronicity & the power of dreams

Ellie Howard

Read more »
Share »

MEET THE ARTISTS CHINA CAN'T KEEP CONTAINED

Artists Sun Yuan & Peng Yu use dead babies & live animals in their creations to blur the lines of art & reality

Peter Yeung

Read more »
Share »

JOSEPH BEUYS: I LIKE AMERICA AND AMERICA LIKES ME

What we can learn from artist about race relations and how to heal a nation    

Peter Yeung

Read more »
Share »

THE COLLAGE RENAISSANCE

Contemporary collage is the new Pop Art collectors are buying into

Harriet Baker

Read more »
Share »

DAVID BOWIE PUSHED THE LIMITS OF MUSIC, ART & FASHION

Bowie was an artist and an explorer that embodied true individuality that our generation craves

Fiona Ma

Read more »
Share »

FASHION PHOTOGRAPHY GETS HYPER-REAL

From Erwin Blumenfeld to Nick Knight, fashion constructs fantastical images

Greg French

Read more »
Share »

THE EVOCATIVE IMAGES OF STREET PHOTOGRAPHY

Eminent street photographers find beauty in the ordinary

Leah Sinclair

Read more »
Share »

THE ZINE SCENE IS BACK

Self-Publishing is Having a Moment and It’s Redefining Youth and Self Expression

Leah Sinclair

Read more »
Share »

PLASTIC PURGERY – BARBIE IN BONDAGE BREAKS THE INTERNET

Photographer Mariel Clayton Reinvents the Stereotype of the Female Form

Fiona Ma

Read more »
Share »

LOUIS VUITTON - SERIES 3 EXHIBITION

Nicolas Ghesquière: less mask, more man

Greg French

Read more »
Share »

REGENERATION OR GENTRIFICATION?

The changing face of London’s artistic communities

Peter Yeung

Read more »
Share »

INSIDE THE CHELSEA HOTEL

The legendary New York hangout of rockstars and Hollywood royalty

Ellie Howard

Read more »
Share »

IN CONVERSATION WITH OLAF BREUNING

The artist talks about the endless interpretations of his work and life

Ellie Howard

Read more »
Share »

REVEALED: KURT COBAIN'S ORIGINAL ARTWORK

A dark look into the mind of Nirvana’s tortured frontman

Daryl Mersom

Read more »
Share »

ABOUT A GIRL: TEENAGERS IN POP CULTURE

Exploring media fantasies from saints to bad-ass sinners of female youth

Leah Sinclair

Read more »
Share »

ART GONE VIRAL

Performance art videos are paving the way for activism through social media

Leah Sinclair

Read more »
Share »

IN CONVERSATION WITH ARTIST TOM LEAMON

The ritual experiments of painting and poetry

Ellie Howard

Read more »
Share »

COLLAGE ARTIST HOLLY-ANNE BUCK/COLLAGISM

We talk to the artist about playing with abstraction & reconstructing reality

Ellie Howard

Read more »
Share »

FROM UNISEX TO ANTI-FASHION

Meet Rudi Gernreich, the first gender blender fashion activist

Alessandro Esculapio

Read more »
Share »

THE REVIVAL OF WARP N’ WEFT

From artisan to art; the lost craft of tapestry is making a comeback

KOD Staff

Read more »
Share »

THE ALCHEMY OF COLLAGE: ARTISTS IRINA & SILVIU SZEKELY

Art is not art if it doesn’t generate misrepresentation, confusion, anger or sarcasm

Ellie Howard

Read more »
Share »

THE CREATIVE CLASS: MAKING IT THEIR WAY

Photographer Francesca Allen captures the talented, genuine and real

KOD Staff

Read more »
Share »

'80S ICON KEITH HARING’S POP SHOP

The Art and Commerce of Giving Back

Alessandro Esculapio

Read more »
Share »

THE DEATH OF BRONSON

The art and literature of "Charles Bronson"; Britain's most notorious prisoner

KOD Staff

Read more »
Share »

THE PSYCHEDELIC LOVE-IN OF THE FABULOUS COCKETTES

San Francisco’s original underground glitter troupe

KOD Staff

Read more »
Share »

THE MODERN DAY DANDY CULT

Old fashioned values and classic sartorial style returns to mens fashion

Ellie Howard

Read more »
Share »
Top